Welcome. You Found Me. Let’s Make That Work for You.

Hi there! I’m Toby and for over 30 years, I’ve been making words do what they’re supposed to—tell a story, sell a product, explain a concept, or at least stop people from clicking away in boredom. I write, I strategize, I solve problems. And if you’ve ended up here, chances are you need at least one of those things.

I started Words and Ideas back when the internet still made weird dial-up noises and people used the phrase information superhighway with a straight face.

Since then, I’ve built a career out of writing, content strategy, brand development, and sustainability advocacy—because nothing fuels me quite like exposing nonsense and making people care about the things they buy, believe, and invest in.

What I Do (Besides Wonder How People Still Fall for Pyramid Schemes):

Writing & Content Strategy

I make boring things interesting and confusing things clear. From blog posts and website copy to onboarding flows and product explainers, if it involves words, I can make them work harder for you.

Voice & Messaging Systems

Whether you’re scaling fast or just tired of sounding like everyone else, I help brands build and maintain a distinctive voice across teams, formats, and time zones. I’ve written the style guides. I’ve enforced them gently.

UX & Video-First Writing

The best writing doesn’t just sound good. It helps people get things done. I write onboarding flows, training scripts, and product walkthroughs that actually work. I also write for video, which means thinking visually, cutting the fluff, and knowing when to let silence do the job.

Sustainability & Advocacy Writing

The world is full of green claims that are about as trustworthy as a 3 a.m. infomercial. I specialize in sustainability content that’s fact-based, transparent, and not afraid to call out corporate nonsense when needed.

Ghostwriting & Thought Leadership

Have brilliant ideas but no time or desire to write them down? I shape your expertise into smart, clear, readable thought leadership without making it sound like AI had too much cold brew.

Marketing & Business Consulting

Need a strategy that isn’t just a buzzword smoothie? I help businesses cut through the fluff, build smart messaging plans, and connect with customers in ways that feel real, not robotic.

Editorial Coaching & Team Mentorship

I’ve trained and edited teams of writers, from ghostwriters to in-house staff. I give feedback that makes people better, not bitter.

Why Work With Me?

Because I take complicated, dull, or absurd topics and make them readable, relatable, and actually effective. I don’t do fluff. I don’t do meaningless buzzwords. And I don’t believe in writing things just to fill space—I believe in making every word count.

Let’s Do Something Smart Together.

Click [here] to get in touch. Or don’t. But if you’re looking for someone who can write, strategize, and make you laugh while you learn, I’m pretty sure we’d get along.